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About SAAA

Founded formally in 1999, the Southern Arizona Attractions Alliance, a 501 (c)(6) non-profit organization, was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational , recreational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. Founding organizations included Old Tucson, Arizona Aerospace Foundation, Arizona-Sonora Desert Museum, Tucson Museum of Art and Visit Tucson (MTCVB).

Arizona Attractions Mission

The mission of the Arizona Attractions Alliance, a non-profit  organization, is to provide awareness to the general public about the variety of entertaining, educational and recreational attractions operating in state of Arizona, USA and develop economic and workforce assistance programs. Arizona attractions contribute to the overall economic value of their region and to the state of Arizona. (501 (c)(3) application in progress)

Visit Tucson logo
UA Attractions logo

Primary Marketing Vehicles

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  • Tucson Attractions Passport

  • Tucson Attractions Map Brochure

  • Tucson Attractions Website

  • VIsitWidget – A planning guide for the Desktop and a app for your Smartphone

  • Social Media Postings

  • Co-Operative Advertising and Outreach/Advocacy

  • Annual Meeting with educational programming

  • Ambassador Showcase of the Attractions

 

Education/Professional Development

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  • Monthly Meetings

  • Monthly Educational Topic

  • SAAA Pledge of Practice

  • Annual Meeting of Attractions

 

Advocacy

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  • Protect the interests of the Southern Arizona Attractions

  • Partner with DMO’s, local and state governments, Chambers, Cultural Organizations and others

 

OUR 2024/2025 BOARD OF DIRECTORS

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Officers:

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  • President: Peter Tsai, HelmsBrisco

  • Vice President:  Stan Martin, Tucson Wagon and History Museum

  • Secretary: Katie Yaeli, The Play District

  • Treasurer: Peter Tsai, MicroVacations

 

Board Directors/Committee Chairs:

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  • Marketing: Katie Yaeli, Nick Letson

  • Membership: Peter Tsai, MicroVacations (At-Large Director)

  • Outreach: Renee Rogers, Convention Services Manager, Visit Tucson, Tamara McElwee (Mack), Arizona Historical Society (At-Large Directors)

  • Programs: Stan Martin, Tucson Wagon and Western History Museum and Incoming Tucson Parade Chair

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  • Staff:

  • Executive Director: Tom Moulton, TMoulton@TucsonAttractions.com 520-940-2755

  • Accounting Manager: Nathan Hannah, Accounting@TucsonAttractions.com 520-499-2662

  • Production: Production@TucsonAttractions.com 520-499-2662

  • Sales & Membership Manager: Sales@TucsonAttractions.com 520-499-2662

 

MEMBERSHIP KIT

 

Membership is open to attractions and businesses involved in tourism located in southern Arizona.

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MEMBERSHIP MEETINGS

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The SAAA has membership meetings are mostly now on the third Thursday of each the month, except Showcase and Holiday Function. Most meetings now begin at 10:00 am and are held at various attractions and member locations throughout Tucson. Attraction co-workers, guests and prospective members are encouraged to attend.  Most meetings have an educational program.

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NEW 2024 MEETING AND EDUCATION SCHEDULE!
OPEN TO ALL MEMBER ATTRACTIONS AND GUESTS
 

Past

January 18…Virtual Meeting on the SAAA 25th Anniversary and Program Initiatives.
February 8...SAACA Catalyst, 8:30 – 10 am, Program: Networking – Meeting Your Goals in a Networking Session, Stacy Fowler, Tucson Networking
March 14……25th Annual Fiesta Celebration, Award Ceremony, Old Tucson, 8 – 10 am, Program: AI: Becoming an Extra-Ordinary Person with AI
April 11…”Tourism, Community, and Storytelling in the Age of AI,” a hands-on session where attendees will learn the potential of generative AI tools like ChatGPT and Adobe Firefly for business content creation being held at the Arizona History Museum on April 11 beginning at 9 am.  Register Here!

October 14, Showcase 24
 

Upcoming

November 21, AZ Daily Star Offices, 10 am – 11:30 am, Tucson Media Partners. Program: Our new Partnership, How you can best utilize their successful marketing resources from print to digital.

December, TBD, Holiday Party

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